Tools for Countering the Tobacco IndustryBuck Tobacco SponsorshipThe California Statewide Buck Tobacco Sponsorship Project / Regional Tobacco-Free Rodeo Project / National Tobacco-Free Rodeo Project (Buck Tobacco/RTFRP/NTFRP) website provides information about how to restrict tobacco sponsorship at rodeos. Centers for Disease Control and Prevention. Designing and Implementing an Effective TobaccoCounter-Marketing Campaign The Impact of Alcohol and Tobacco Advertising on Latino Communities as a Civil Rights Issue Article III. Article by Katherine Culliton Esq. August 30, 2005. Legacy Tobacco Documents Library Letter to Beyonce Knowles Marketing and Counter Marketing Media The New Face of Tobacco Tobacco Advertising Gallery Tobacco Company Marketing to African Americans Tobacco Company Advertising: Facts and Prevention Tips Tobacco Industry and Products Urban Fuel / Smoke Free Vegas The Clark County Health District (CCHD) located in Las Vegas Nevada serves approximately 70% of the state’s population. There are 159,228 (9.7%) young adults between 18-24 years of age living in Clark County. To reach this demographic, the Clark County Health District Tobacco Control Program (TCP) developed Urban Fuel, a social branding campaign targeting both college and non-college young adults. Commercial branding strategies were used to associate going to nightclubs and having fun with not smoking. The strategy directly counters the bar and club promotions of the tobacco industry. What to expect from the Tobacco Industry |





