Non-Traditional PartnersNon-traditional partners in tobacco control can be defined as individuals with personal interests or persons representing community organizations other than health, education, and social service agencies. A key characteristic of a successful partnership is to engage more non-traditional partners. It can be a difficult undertaking but it is important to increase diversity and reach out to those not historically involved with tobacco. Tobacco is the single most preventable cause of death and disease in our society and for that reason, we must make a tobacco a relevant issue in our communities. By working with organizations or people not previously involved with tobacco, we can educate the greater community and expand our tobacco control networks. This will lead to decreased tobacco use and increased tobacco prevention efforts on protecting families from exposure to secondhand smoke. Non-traditional partners may also hold a greater understanding of their communities and can provide valuable linkages for those already engaged in tobacco control. Creating realtionships with non-traditional partners will help better promote tobacco control efforts. Below are only a few examples of non-traditional partners:
For additional resources on mobilizing communities and non-traditional partners, see the tools section of this website.
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