Tools for Media
 “Clean Air is Fair” Ad Campaign (2004)
Developed by The Praxis Project, this campaign features three ads available for adaptation in state and local clean indoor air campaigns.
Consider Your Source: Menthol (2010)
In response to leading menthol cigarette-maker Lorillard's Understanding Menthol website, Legacy launched a counter-website that addresses Lorillard's claims and discusses the use of menthol in cigarettes, how they affect youth and minorities, and potential consequences of a menthol ban in cigarettes. This media strategy can be adapted to respond to the various marketing tactics of the tobacco industry on the web.
 NEW! Countermarketing Camel Snus Campaign (2011)
In early 2011, RJ Reynolds, the maker of Camel Snus smokeless tobacco, began running ads in Idaho targeting youth, smokers trying to quit, and the LGBT community. This collection of countermarketing ads was developed by Project Filter, Idaho's Tobacco Prevention and Control Program, to challenge the messages in Camel Snus ads and help others get help to quit tobacco.
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign (2003)
Developed by the Centers for Disease Control and Prevention, this comprehensive resource guide is useful for the development and implementation of a tobacco counter-marketing campaign.
Global Tobacco Control Online Training Module: Communication for Tobacco Control (2009)
Developed by Johns Hopkins Bloomberg School of Public Health, this website offers a free training module with an overview of how to use communication strategically in tobacco control interventions. It provides theory and examples from successful mass media campaigns that can serve as a model for future tobacco control interventions. Please note that registration and login are required to access the free resources on this website.
Keep It Sacred Media Center (2010)
Developed by the National Native Commercial Tobacco Abuse Prevention Network (NNCTAPN) , the Keep It Sacred Media Center features print ads, as well as audio and video multimedia resources to assist tobacco control advocates working to counter commercial tobacco in tribal communities. Please note that registration and login are required to access the free resources on this website.
Key Components of Comprehensive Tobacco Control Enforcement (2005)
Developed by The Praxis Project, this guide identifies key components that address compliance with tobacco control restrictions on advertising and marketing in stores and public events. These key components prioritize communities of color, low socioeconomic status groups, and LGBT communities and provides specific strategies to promote compliance among these priority populations.
UPDATED! Legacy Tobacco Documents Library (2011)
This digital library of tobacco documents is hosted by the University of California, San Francisco and contains more than 13 million documents (70+ million pages) created by major tobacco companies related to their advertising, manufacturing, marketing, sales, and scientific research activities.
Letter to Beyoncé Knowles (2007)
National African American Tobacco Education Network (NAATEN) and National African American Tobacco Prevention Network (NAATPN) collaborated on a grassroots letter writing campaign to educate Beyoncé Knowles and other artist regarding tobacco industry co-optation.
UPDATED! LGBT Marketing and Counter Marketing Media (2011)
Explore the National LGBT Tobacco Control Network's Resource LIbrary to find examples of tobacco industry targeting, as well as counter marketing tools used to reach out to LGBT communities to prevent smoking and promote cessation.
 LGBT Populations and Tobacco (2004)
These presentation slides prepared by the Tobacco Technical Assistance Consortium provide an overview of LGBT tobacco use, a look at how the tobacco industry markets to this community, and highlights communication strategies for reaching out and incoprorating LGBT populations in tobacco control interventions.
NEW! National Latino Tobacco Control Network's Advertising and Marketing Resources (2011)
The NLTCN website features a list of advertising and marketing resources to assist in developing media strategies for reaching out to Hispanic/Latino communities.
"Obama" Cigarette Alert Factsheet (2010)
Developed by the National African American Tobacco Prevention Network (NAATPN) , this factsheet provides valuable information about the branding and pricing of the cigarettes, as well as a list of states where the product may be found.
UPDATED! Our Voices Xposed: Take Charge (2011)
Our Voices Xposed is a youth-led organization dedicated to informing Vermont teens about big tobacco's marketing practices. Their website provides tools and resources to empower young people to take charge and use their voices to counter the tobacco industry through media literacy and guerilla marketing strategies.
UPDATED! Raze (2011)
Raze is an anti-tobacco movement led by teens and founded with the help of the West Virginia Department of Health and Human Resources and the West Virginia Department of Education. This website provides resources for developing anti-tobacco messages among youth and features Raze's recent counter advertising television ads.
UPDATED! Smoke Free Movies (2011)
A project of Stanton A. Glantz, PhD, professor of medicine at the University of California, San Francisco, this project aims to sharply reduce the U.S. film industry's usefulness to Big Tobacco's domestic and global marketing -- a leading cause of disability and premature death. The website features the latest news about smoking in the movies and provides helpful tools for taking action.
UPDATED! Smoke Free Vegas (2011)
The Clark County Health District together with community partners are working on a campaign to promote a smoke free Las Vegas. The website features campaign materials designed to appeal to trendy young people and LGBTs in order to promote healthy, smoke free lifestyles.
UPDATED! Tobacco Industry Ad Gallery (2011)
Developed and hosted by the Campaign for Tobacco-Free Kids, this gallery is a database of tobacco industry print advertisements searchable by country, company, brand and ad type.
Tobacco Company Advertising Facts and Prevention Tips (2006)
Developed by the National Tribal Tobacco Prevention Network, a project of the Northwest Portland Area Indian Health Board, this fact sheet provides a list of strategies to challenge tobacco industry marketing in American Indian and Alaska Native communities.
UPDATED! Tobacco Company Marketing to African Americans (2011)
This fact sheet developed by the Campaign for Tobacco-Free Kids, provides an overview of how the tobacco industry has historically targeted African Americans and how the industry's "investment" has impacted the health of the African American community.
UPDATED! truth® (2011)
The truth® advertising campaign reaches teens through print, radio, internet and television. The truth® grassroots initiative gives teens the opportunity to spread the word about Big Tobacco in peer-to-peer settings. The campaign focuses its counter marketing strategies on exposing the tobacco industry and how it manipulates and lies to consumers.
Voices from the Village PSA Toolkit (2009)
Developed by the National African American Tobacco Prevention Network (NAATPN), this national radio ad campaign was initiated to inform the African American community and the public at large about the dangers of tobacco use and smoking.
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