MPOWER

Developed by the World Health Organization (WHO), the MPOWER framework is a package of six tobacco-control strategies to reduce and reverse tobacco-related disease and death. 

With the exception of “M” for “Monitor,” all of the MPOWER strategies overlap with MAPPS strategies in their approach to tobacco control. Click through the MPOWER strategies to be navigated back to a corresponding MAPPS strategy:

• Monitor tobacco use – Obtain nationally representative and population-based periodic data on key indicators of tobacco use for youth and adults. Please see Assessing Communities.
• Protect people from tobacco smoke – Completely smoke-free environments in all indoor public spaces and workplaces, including restaurants and bars. For helpful tools and resources, please visit Access Tools.
• Offer help to quit tobacco use – Easily accessible services to manage tobacco dependence clinically at 100 percent of primary healthcare facilities and through community resources. For helpful tools and resources, please visit Social Support & Services Tools.   
• Warn about the dangers of tobacco – high levels of awareness of the health risks of tobacco use across age groups, sexes, and places of residence; so that all people understand that the result of tobacco use is suffering, disfigurement, and early death. For helpful tools and resources, please visit Media Tools or Point of Purchase Tools. 
• Enforce bans on tobacco advertising, promotion and sponsorship – complete absence of tobacco advertising, promotion and sponsorship. For helpful tools and resources, please visit Media Tools or Point of Purchase Tools.
• Raise taxes on tobacco products – progressively less affordable tobacco products. For helpful tools and resources, please visit Price Tools.